Thursday, April 12, 2018

Week 7B

I have added 3 scheduled posts of the training schedule coming up at different locations. We decided to set up at different locations so its easier for our trainees to attend and not have to drive too far. Also, I have included our training schedule with the University of Southern California (USC Trojans) football team where trainees will have access to tour the campus, weight room, locker room and heritage hall to witness the historical sports arena at USC. We have received a lot of interest about this camp and are looking forward to hosting all the trainees. We have build a great relationship with Coach Helton at USC and are looking forward to a great atmosphere for these trainees to train with one of the most storied and powerhouse football program in College Football history. 

Week 7 A

The businesses I liked on Facebook are:
@Push Sports
@ Phase1Sports
@trenchwarfarefootball

These are just a few training organizations that we affiliate with during the offseason. They do focus more on skilled positions so therefore any Offensive and Defensive Linemen that attends their training, they send them our way which increases our camp numbers. These trainees come from Las Vegas, Hawaii, Arizona and Oregon. In return any skilled positions that comes through our camp we send them directly to the closest training site near their home. This allows for these trainees to properly get the training they need for specific position they play. Networking is one of the greatest asset in promoting businesses. Nowadays with social media it elevates promotion to another dimension. We are a fairly new training organization but building relationships with these other Coaches and training organizations has allowed us to grow tremendously in a short period of time. We have learned a lot from these training organizations on how to further grow in the business. Training these young athletes to be great on the field and become leaders in their communities is our passion. That is the goal and type of culture we are teaching here at GiantSkillz.

Tuesday, April 10, 2018

Week 6

Post Reach vs Post Engagement

After further research, Post Reach is how many people you are able to reach on Facebook with your advertisement ads. I think the goal is to have as much exposure as possible. The ads will reach other fans and non fans through their friend's news feeds.

Post Engagement is the reaction of the receivers or audience to your advertisement ad. They most likely will select the like option and or comment on your ad but may not follow through with a purchase. It is possible to not receive post engagements on an advertisement but still receive a lot of purchase. That most likely will happen when an ad comes across a previous customer that was very satisfy with the product.

For GiantSkillz post reach and post engagement has been very positive for us. One of the main reasons is because of the final product that we produce and that is a lot of these trainees are able to land Division 1 scholarships with major universities. Since we are one of the very few training organization for Defensive and Offensive Linemen, we get a lot of attention because other training organizations focuses of skill position players such as Wide Receivers, Running Backs, Defensive Backs and Quarterbacks.

Week 5B

The company I represent is GiantSkillz. It is located in Riverside, Ca. This a training organization focused on position specific personal training for all levels of football from high school to college and the NFL. Throughout Southern California and all over the country, there are so many skilled position training centers but very few training centers for Offensive Lineman and Defensive Lineman. Many football fans and coaches know that the game is won in the trenches. That is why our focus was to train the big fellas fighting in the trenches. I am one of the trainers at GiantSkillz under Coach Chris Talamaivao. The social media outlet that we used the most is Facebook and Instagram. We received a lot of positive feedbacks and requests from parents and coaches willing to pay for their players to attend training with us. We have helped trained high school players to perfect their craft and it resulted in Division 1 football scholarships offer from major college football programs such as, Alabama, USC, Michigan, Oregon, Ohio State etc.

Most of our customers are high school students looking to get a scholarship offer from the Power 5 football conferences in college. Southern California is home to most of the gifted and talented football players. Since there is not a lot of Offensive Linemen and Defensive Linemen training centers in Southern California, we continue to get fully booked on every training sessions on Saturdays and Sundays. Our track record of players receiving scholarships is one of the main reasons why our business continues to thrive. We have created a culture of family, love and respect with our trainees, while reminding them that education is much more important than football. The NFL stands for "Not For Long". Follow us on Instagram @Giantskillz.


Week 5A

I decided to use set 2 to conduct research on the products offered and their marketing strategy on their websites. 

Chili is one of the most famous chained restaurants in the United States. You can find a Chili restaurant in shopping centers, malls and airports etc. Their location is convenient for their customers. After browsing through their website, the menu is clearly posted with different types of foods such as ribs, burgers and fajitas etc. This means that there is food for all age groups and for big family dinner gatherings. It also posted their history dating back to 1975 and that you can find a Chili restaurant in 32 different countries. They can cater to different ethnic backgrounds eating habits. Chili wisely posted how much they have given back to their community which makes people wanting to continue to support and eat at Chili's. I did not see any calls to action postings on their website.

Teri Cafe is family owned and has 2 locations in Oceanside. The menu consisted of Japanese dishes with a blend of Hawaiian style food. I thought their website is super creative and easy to browse for a family owned business. I think they are up to bar with Chili's which says a lot about Teri Cafe. The food menu is tailored for customers who enjoys Japanese cuisine with Hawaiian flavors. For a city as diverse as Oceanside, CA I think they have a solid size of clients who will often visit the establishment. I do not think the food is tailored for any specific age group. I personally do not think Teri Cafe is as versatile as Chili because their menu targets a specific group of people who enjoys Japanese cuisine. 

Saturday, March 24, 2018

Week 4 B

The 2 websites I visit frequently are Youtube and Navy Federal Credit Union.

I visit youtube often to listen to music, watch videos and to learn how to fix anything from gaming to cars etc. I also like to watch highlights of certain football players and rugby players. I have alot of varieties of videos to choose from so it makes it interesting to keep going back. Only thing I can see that needs improving is less ads in between videos.

Navy Federal Credit Union is my bank website. I visit the website often to monitor activity and pay bills. I visit my bank website at least once or twice a day. There is too many fraud going on so its better to catch an issue right away and contact the institution to fix it rather than find out later.

Posted on Tanya Rivera and Nick Vitale

Week 4 A

The 2 websites that I found easy to navigate and find really no deficiencies on are apple.com and nps.gov.

Apple is a well known company that designs and develop computer softwares, online services, hardware products (iPhones, iPads, Mac personal computers etc.). It is the worlds largest information technology company by revenue. That being said, they have hired masterminds working behind the scenes developing and maintaining their website. It is very easy to navigate! The way they design the website with the right color background that makes their products standout. At the bottom of the website you have options to choose different products, manage your account as well as how to contact them. It is not crowded with a lot of information.

Nps is an agency under the federal government that manages national parks, monuments and in charge of preserving ecological and historical places. The website was so easy to navigate. You can search and locate different national parks in the United States to be able get information. Its a great way to gather information for those who wants to visit and explore these national parks. The states and territories are listed in alphabetical order which makes it easy to find what state or territory you are searching for. At the bottom it has links to social media, privacy policy and how to contact them. Just like apple above, it is not crowded with a lot of information but it does have links that can take you directly to whatever information you are seeking.

The 2 Websites that I found that needs some work are headhunterhairstyling and jamilin.

Headhunterhairstyling is a hair salon located in Pensacola, Florida. The home page was empty and for customers first impressions is very important that means the home page has to be eye appealing. There is a slideshow of what appears to be different services offered at the location. So I was not sure if it was a tanning/spa/massaging business. The website needs work especially tailoring the slideshow to fit the services they provide at the location. The gallery shows pictures shows different pictures of hair styles but the home page slideshow shows pictures of tanning and spa treatment.

Jamilin is a terrible website. Its cluttered with so much advertisement and its hard to navigate. There are so many colors going on and its not organized. My first impression of the website is to avoid it because it looks like one of the scamming websites. I personally will not continue to navigate this website and close it. It needs a lot of work.