Monday, April 23, 2018

Week 8A

The use of technology today has driven advertisement for business to a totally different level. Pictures and videos have truly made a difference in how customers are attracted to business. The platforms we have used for GiantSkillz are Facebook, Instagram, Youtube etc. So far for our Instagram account we have about 1.5K followers and for our Facebook we have over 5K followers. Both of our accounts gets alot of traffic from all over the nation. We3 have connected with some highly recruited trainees from across the nation in states like Florida, Texas, New Jersey and Alabama. Most of the traffic we receive on the daily basis are training camps request or booking a training date ahead of time so the trainees can put together traveling plans. We post on our social media websites daily and maybe four to five times throughout the day responding to requests or basically sending reminders for up coming camps. We also follow 5 football training business so we can refer athletes who does not play the position that we offer training for.

As of right now, Twitter does not work for us. We can not really advertise our business on Twitter. Youtube has been an excellent source for us to post videos and receive feedback through the comments. Every now and then we use our Snapchat account but its not something we use everyday. The big three that has been very productive for us is, Facebook, Instagram and Youtube.

Thursday, April 12, 2018

Week 7B

I have added 3 scheduled posts of the training schedule coming up at different locations. We decided to set up at different locations so its easier for our trainees to attend and not have to drive too far. Also, I have included our training schedule with the University of Southern California (USC Trojans) football team where trainees will have access to tour the campus, weight room, locker room and heritage hall to witness the historical sports arena at USC. We have received a lot of interest about this camp and are looking forward to hosting all the trainees. We have build a great relationship with Coach Helton at USC and are looking forward to a great atmosphere for these trainees to train with one of the most storied and powerhouse football program in College Football history. 

Week 7 A

The businesses I liked on Facebook are:
@Push Sports
@ Phase1Sports

These are just a few training organizations that we affiliate with during the offseason. They do focus more on skilled positions so therefore any Offensive and Defensive Linemen that attends their training, they send them our way which increases our camp numbers. These trainees come from Las Vegas, Hawaii, Arizona and Oregon. In return any skilled positions that comes through our camp we send them directly to the closest training site near their home. This allows for these trainees to properly get the training they need for specific position they play. Networking is one of the greatest asset in promoting businesses. Nowadays with social media it elevates promotion to another dimension. We are a fairly new training organization but building relationships with these other Coaches and training organizations has allowed us to grow tremendously in a short period of time. We have learned a lot from these training organizations on how to further grow in the business. Training these young athletes to be great on the field and become leaders in their communities is our passion. That is the goal and type of culture we are teaching here at GiantSkillz.

Tuesday, April 10, 2018

Week 6

Post Reach vs Post Engagement

After further research, Post Reach is how many people you are able to reach on Facebook with your advertisement ads. I think the goal is to have as much exposure as possible. The ads will reach other fans and non fans through their friend's news feeds.

Post Engagement is the reaction of the receivers or audience to your advertisement ad. They most likely will select the like option and or comment on your ad but may not follow through with a purchase. It is possible to not receive post engagements on an advertisement but still receive a lot of purchase. That most likely will happen when an ad comes across a previous customer that was very satisfy with the product.

For GiantSkillz post reach and post engagement has been very positive for us. One of the main reasons is because of the final product that we produce and that is a lot of these trainees are able to land Division 1 scholarships with major universities. Since we are one of the very few training organization for Defensive and Offensive Linemen, we get a lot of attention because other training organizations focuses of skill position players such as Wide Receivers, Running Backs, Defensive Backs and Quarterbacks.

Week 5B

The company I represent is GiantSkillz. It is located in Riverside, Ca. This a training organization focused on position specific personal training for all levels of football from high school to college and the NFL. Throughout Southern California and all over the country, there are so many skilled position training centers but very few training centers for Offensive Lineman and Defensive Lineman. Many football fans and coaches know that the game is won in the trenches. That is why our focus was to train the big fellas fighting in the trenches. I am one of the trainers at GiantSkillz under Coach Chris Talamaivao. The social media outlet that we used the most is Facebook and Instagram. We received a lot of positive feedbacks and requests from parents and coaches willing to pay for their players to attend training with us. We have helped trained high school players to perfect their craft and it resulted in Division 1 football scholarships offer from major college football programs such as, Alabama, USC, Michigan, Oregon, Ohio State etc.

Most of our customers are high school students looking to get a scholarship offer from the Power 5 football conferences in college. Southern California is home to most of the gifted and talented football players. Since there is not a lot of Offensive Linemen and Defensive Linemen training centers in Southern California, we continue to get fully booked on every training sessions on Saturdays and Sundays. Our track record of players receiving scholarships is one of the main reasons why our business continues to thrive. We have created a culture of family, love and respect with our trainees, while reminding them that education is much more important than football. The NFL stands for "Not For Long". Follow us on Instagram @Giantskillz.

Week 5A

I decided to use set 2 to conduct research on the products offered and their marketing strategy on their websites. 

Chili is one of the most famous chained restaurants in the United States. You can find a Chili restaurant in shopping centers, malls and airports etc. Their location is convenient for their customers. After browsing through their website, the menu is clearly posted with different types of foods such as ribs, burgers and fajitas etc. This means that there is food for all age groups and for big family dinner gatherings. It also posted their history dating back to 1975 and that you can find a Chili restaurant in 32 different countries. They can cater to different ethnic backgrounds eating habits. Chili wisely posted how much they have given back to their community which makes people wanting to continue to support and eat at Chili's. I did not see any calls to action postings on their website.

Teri Cafe is family owned and has 2 locations in Oceanside. The menu consisted of Japanese dishes with a blend of Hawaiian style food. I thought their website is super creative and easy to browse for a family owned business. I think they are up to bar with Chili's which says a lot about Teri Cafe. The food menu is tailored for customers who enjoys Japanese cuisine with Hawaiian flavors. For a city as diverse as Oceanside, CA I think they have a solid size of clients who will often visit the establishment. I do not think the food is tailored for any specific age group. I personally do not think Teri Cafe is as versatile as Chili because their menu targets a specific group of people who enjoys Japanese cuisine.